Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The bowling bag has become the in-demand purse for fall, as trend-setting celebrities have been spotted toting the sporty, ...

A startup called Shake, which soft-launched in the iOS store earlier this year, offers simple prediction games targeting a Gen Z audience in which users earn tokens that can be redeemed for prizes.

The heart of the BRZ and GR86 sports cars is at the center of a new lawsuit. Toyota and Subaru have been hit with a class ...

Varsity Brands, the parent of BSN Sports and Varsity Spirit, is launching an employee ownership program that makes more than ...

Varsity Brands, the premier platform for team sports and spirit solutions, announced today the launch of an employee ownership program that makes more than 7,200 employees co-owners of the company.

The companies cited the partnership as a merging of two legacy brands — Chivas Regal was founded in 1909 ... “This ...

Impact-Absorbing Pads and Body Protectors For sports like soccer, hockey, and martial arts, body protectors can significantly ...

Scott Sports USA announced the renewal of its sponsorship agreement with the Monster Energy Pro Circuit Kawasaki team, ...