In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

and the Air Jordan 11 (5 percent). Adidas AE 1 “With Love.” Adidas had an undeniable hit with its first signature shoe for ...

It is never wise to compare a basketball player to Michael Jordan in any way ... Online shoppers will be able to purchase the hoop shoes at adidas and other select retailers.

Starting things off is the multi-shoe Adidas SPZL collection designed in partnership with C.P. Company. Also arriving this ...

Paul Mescal really likes his Adidas sneakers. He's got the Gazelles. He's got the Sambas. He's got the Stan Smiths. He's got ...

and the Air Jordan 11 (5 percent). Adidas had an undeniable hit with its first signature shoe for NBA star Anthony Edwards, ...