In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

The color scheme of the JJJJound x Adidas Superstar is identical to one version of their controversial Samba collab, with a ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Shares of On continue their impressive rally after strong Q3 results. Revenue is up 30% y/y, with focus on the apparel lineup ...