Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple is rolling out the stable version iOS 18 to everyone, and here's my review of the latest update running on an iPhone 15 ...

The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better ...

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data.

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple on Monday unveiled its long-awaited, artificial intelligence-boosted iPhone 16 along with AirPods with hearing-aid ...

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously ...

Apple is trying to rekindle the iPhone fire with Apple Intelligence, an umbrella term for new AI-powered features coming to select iPhone models. The just-announced iPhone 16 family will support ...