“After graduating, I was the director of public relations at a senior living community, from there I transitioned to the communications team at Stark Library, next I landed in marketing at ...

Andreessen Horowitz partner and OutCast PR co-founder Margit Wennmachers once told me ... on our sister title MM+M to get ...

Communicate speaks to Pauline Rady, Managing Director, Client Lead at GroupM as part of our Women to Watch series ...

Heidi Barfels, a veteran tourism marketing executive, is the new vice president of marketing and communications for Visit Florida Keys, the Monroe County Tourist Development Council’s operations ...

During a PR campaign execution, you may discover that you need fewer press releases than you planned for; you may have to swap out a press release for social advertising instead. It’s wise to develop ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

The “Tina from Turners Turns 3” campaign won a Gold award for Sustained Success at the 2024 Effie Aotearoa Awards, ...

When Lisa Hemme, president of the Little Rock-based Group Five West marketing, advertising and public relations agency, ...

For 40 years, Robinson Marketing has been been providing marketing, advertising and public relations guidance for businesses ...

Navigating advertising, marketing and PR outreach on social media platforms that lack robust content moderation can present unique challenges for brands and agencies.

Educators say that marketing professionals who don't embrace AI tools risk falling behind. As an emerging industry, AI ...

The world’s largest advertising and public relations firms continue to get the majority of their work from major polluters, a ...