Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Netflix's visual branding has remained consistently strong with its iconic logo and dark, cinema-esque UI design making for a ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

The HIRCOST store in Saint Petersburg, designed by NDA Design Studio, reimagines the concept of a retail space for a medical ...

Chase's Manhattan Design System is a composition-based approach to component design enabling teams ultimate flexibility.

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

Last year, the brand teamed with eco-design innovator Resortecs to launch new products that can be easily disassemble for ...

The latest design builds on the Fresh Forward model, which rolled out beginning in 2017; over 20,000 restaurants globally ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...