Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Netflix's visual branding has remained consistently strong with its iconic logo and dark, cinema-esque UI design making for a ...

Chase's Manhattan Design System is a composition-based approach to component design enabling teams ultimate flexibility.

Subway is rolling out a new restaurant design to improve customer convenience and perception of the brand. The new design ...

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

While it makes sense that Audi is leaning into its EV partnership with SAIC in order to specifically target the Chinese ...

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...

Fancy waking up to the serene horizons of the Caribbean Sea? A newly constructed beachfront villa on Barbados’ sunny West ...

Viceroy, a luxury chain of hotels and branded residential developments around the world, is debuting a new look this week.