At SEC media days in July, Steve Sarkisian inadvertently described a good portion of college football in a single line. "I feel like when you go to Arkansas," the Texas Longhorns coach said, "I almost at times feel like they hate Texas more than they like themselves.

Former Southwest Conference foes Texas and Arkansas have been playing football before the SEC existed. Now, they meet as members of that conference.

However, Arkansas coach Sam Pittman has had to waste precious preparation time this week educating his players on the rivalry and convincing them they should care more than any other random game against a highly ranked SEC team.