SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Genius Sports reported third quarter revenue of $120 million and net income of $0.05 a share, each of which beat Wall Street ...

Influencers offer sports leagues an incredibly powerful tool to connect with audiences in a more personal and impactful way.

A world championship in Texas is flush with cash and stars as the Professional Pickleball Association tries to turn amateur ...

After the Dodgers won the World Series, it was a near-inevitability that one of their players would be doing a promo appearance at Raising Cane’s.

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

American football, MLB postseason and ‘summer of soccer’ drive Fox revenues up to US$3.6bn for the quarter ahead of Super ...

The Premier League has responded after a man was jailed for modifying Amazon firesticks for the illegal streaming of premium ...

Fox Corp. said political advertising ahead of the 2024 presidential election and advertising tied to a new summer soccer ...

Sky Sports were forced to issue an on-air apology after a disturbance in the period of silence ahead of Celtic's trip to ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

While we don't know yet who will win Tuesday's election, there are already some clear winners and losers in this year's cycle ...