Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating they are taking action to remove the misprinted toys' packaging.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Mattel has mistakenly printed the link to a pornographic website on the back of its packaging for the dolls created in partnership with Universal’s “Wicked.” The official website for the film is www.wickedmovie.com, but the address listed on the box only includes the word “wicked.”