But the reality is, the coquette aesthetic has major staying power. And maybe Chanel is to blame.Chanel bags, shoes, and tops have been adorned with dainty bows for decades. Last night at the Emmys, Brie Larson wore a bow in her hair and a custom Chanel gown with a long satin bow sash tied around her waist.

Naomi Watts attended the 2024 Emmy Awards in Los Angeles on Sunday wearing a custom emerald green gown by Balenciaga. The actress’ strapless shift featured a foldover bodice and a large bow that extended into a floor-length train.

Brie Larson gave one final homage to her Lessons in Chemistry character, Elizabeth Zott, with a custom Chanel midi dress designed just for tonight’s Emmy Awards. Larson stepped out in a embellished tiered look based on archival Chanel looks from the ’50s and ’60s.